Trust and Transparency: Why it's important and how to build it with your users

Amidst a string of` governmental and business scandals, Americans’ trust in institutions is declining. These declining levels of trust have deep implications on how businesses interact with their constituents and consumers. As a result of these alarming trends, this whitepaper hopes to help companies proactively manage their customers’ trust.

The goal of this whitepaper is five-fold:

1. Demonstrate that current trust levels in business and financial institutions are declining

2. Highlight the importance of building, maintaining and rebuilding trust

3. Illustrate how increasing transparency of effort helps increase trust based on evidence from existing academic research

4. Explain the importance of showing intentionality

5. Provide practical prototypes on how to increase transparency

Irrational Labs hopes that this whitepaper serves as a tool to start the conversation and provide practical solutions on how to build, maintain, or rebuild trust.

NOTE: Input $0 on the next screen. It is free, you are not expected to pay. This is not an experiment ;)